How Ranking Works

WorldPetConnect may rank Posts using a combination of paid placement and relevance factors.

Where applicable, the main placement tiers are:

Premium → Featured → Basic.

Premium and Featured placement are paid visibility features.

Within a placement level, ranking may take into account factors such as:

• relevance to the user's search;
• selected filters;
• location;
• recency;
• permitted refreshes;
• profile/Post completeness;
• availability/status;
• Platform integrity and moderation considerations;
• rotation mechanisms intended to distribute visibility between eligible Posts.

Paid placement does not constitute an endorsement or recommendation of the animal, seller or business.

WorldPetConnect may update ranking systems to improve relevance, safety or Platform performance.

Material ranking information required by applicable law will be made available to users.

This explanation forms part of the Terms of Service.